“Bill Franks has taken his typical thorough and thoughtful approach to life and applied it to some of the most important topics of conversation we can have with our families … and put them all in a book that is, simply, worth reading.

This is a book that deserves attention. It deserves to be read and discussed with our children and grandchildren. I am looking forward to sharing it with my 12 children and soon to be 11 grandchildren. I firmly believe it can help them to reflect on life, character, and what kind of people they will eventually choose to become.”

– Robert Hockett, CFP
   Principal/Wealth Manager, Modera Wealth Management


“While there are many challenges in raising and guiding our kids today, open communication with them is probably the greatest challenge that we face as parents. As a parent of two kids, the ideas found in Bill Franks’ book are amazingly simple and easy to use.

Each chapter offers a great communication starter which you can follow or customize for your own family’s needs. The goal is to talk with your child and this book provides an outstanding outline to use.”

– Bill Wendell, 6th Degree Black Belt
   Owner of Marietta Martial Arts
   29 years teaching kids martial arts


“I will be using many of the themes and stories from Bill Franks’ book, I Need To Tell You Something, for the weekly Scoutmaster’s Moment that I share with my Boy Scout Troop each week. It is common sense and good old fashioned morals expressed in short, engaging and fun to read chapters. At times I felt like the author was reading my mind and writing my very thoughts!”

– Harry Colley
   Scoutmaster & Father of two sons


“As an influential thought leader in the field of Analytics and Data Science, Bill has always had the gift of taking complex concepts and explaining them in a manner that allows the rest of us to understand what’s going on. In this book, Bill has extended his talent to another, far more important domain – parenting.  

With every chapter, Bill has taken concepts that can be daunting for parents to articulate to their children – like integrity, trust, confidence – and created a framework that any parent would find valuable to guide those conversations with their own children.”

– Jennifer Lewis Priestley, Ph.D.
   Professor of Statistics and mother of two